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MAVA Coaching, the person behind the business

MAVA Coaching

Who am I?


Goal-oriented, planner, curious, eager to learn, positive-minded, friendly, calm, respectful, authentic, loyal, inquisitive, leadership-oriented, helpful, driven, open, adventurous.

Maarten Vanassche

Personal goal:

My goal is to live an adventurous and interesting life and make a positive contribution to the growth of individuals and organizations. I love people, and I love progress. I want to contribute by taking a coaching, advisory, leading, and/or supporting role. I also want to keep learning to provide more value and keep everything interesting.

A personal dream is to collaborate with investors and guide promising businesses from start-up to billionaire status. This involves entering into long-term contracts or becoming a partial owner myself. Where investors are providing financial means and financial guidance. And I assist founders and executives in their personal and business growth through every growth phase, and by providing guidance in creating a culture of happiness, high performance, and collaboration.

Maarten Vanassche
Business Coach, Personal Coach,
Thinker, bon vivant

What I stand for:

Sustainability, quality and growth

Fragment from my life:

A few years ago, I saw an interview with Arianna Huffington, and she shared one sentence that stuck with me and changed my life. Since then, I've been living by it! The sentence was:

"I want to be the best version of myself, so I can give back more to the world."

She explained that if you want to give great value to the world, you need to focus on yourself first and foremost. This includes improving your own skills, and focusing on your health, relationships, finances, and happiness. How well can you perform if you consistently lack sleep or experience constant stress? How much value can you give if you struggle to communicate with the people you work with, collaborate with, or love? How fast can you move forward if you have financial difficulties? How much value can you give if you are emotionally unstable? How effective is your productivity if your thoughts constantly wander, and you have worries?

The better you become, the more value you can give to the world. The more value you can give, the more value you receive. This is a belief that has been on my mind ever since and ensures that I keep learning, take good care of myself, and try to give as much value to others as possible. This is a process of continuous growth and immense possibilities!

At the time I saw that interview, I was sitting at home with burnout and a severe depression. The timing couldn't have been better. I was so deep in the hole that I felt I had nothing left to lose. I decided to give this a try. Anything was better than the situation I was in at the time. I started taking better care of myself and put my focus on personal development to become the best version of myself. This has changed my life tremendously! I have more energy, I enjoy getting up and looking forward to the things I can do that day, I am cheerful and happy, my relationships with my friends and family have improved, and I am even happily married now. My life has changed so much in a positive way that I also want to pass this on to other people. This is how I got into the profession of coaching.

My original goal was to guide others in their search and development to become the best version of themselves so they can live their best lives. Because of my interest and passion in businesses and business growth, coupled with my experience and deep passion in stock investing, I ended up in business coaching. How does a coach guide a business from startup to billionaire level, navigating all phases and challenges in between? How does a coach guide the business owner's identity shift, focus, actions, and habits in each phase to achieve optimal and sustainable growth? How do you create a culture of high performance and happiness that leverages the business and enables growth with less effort? ... And that's how I ended up with the Business coach & consultant training at Mindvalley. 

Currently, my own focus within business coaching is more on vision, leadership, emotional management, mindset, and forming a culture of happy employees, collaboration, and productivity, because I am convinced that this is what enables a company to achieve tremendous growth. 

Are you interested in growing your business and creating a culture of happy employees, collaboration, and high productivity? Then, be sure to contact me and schedule an appointment with your future.

Opleiding tot businesscoach


  • 5 years of experience as an operations manager and 6 years of experience as a planner: through these experiences, I have developed a strong understanding of operations, management, teams, and the overall functioning of a company, emphasizing the importance of communication.

  • 5 years of experience as a volunteer, coach at YAR (Youth at Risk): this experience has taught me a lot about coaching, personal development, and team formation. Creating a culture and environment that enables achieving the seemingly impossible together.

  • Grew up in a family of business owners: my grandfather and uncles had/have their own businesses. From a young age, I inherited the values, beliefs, and mindset of business owners.

  • 2 coach certificates from The Coaching Square: to act as a personal coach and coach on actions, habits, beliefs, values, mindset, emotions, identity, figuring out exactly what you want and how to achieve it. 

  • Certificate in Business coaching and consulting from Mindvalley/Evercoach: specifically for coaching business leaders with the goal of growing the business and developing the business owner as a leader/person. This involves coaching on Leadership, Team and culture, Marketing, Money management, Customer experience, Strategy, Systems, Planning, Productivity.


View and/or download my obtained certificates

Certificate The Grow
Certificate The Root
Career coach certificate


If you feel that you have too little time to pursue your interests and hobbies, consider scheduling an appointment. Through coaching, I am here to assist you in getting you systematically out of the day to day, so you get more time to pursue your interests.

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